What is an eco-responsible stand?
By minimising the environmental impact and waste pollution of an ephemeral stand, you can choose to design an eco-responsible space from A to Z.
This is also known as an « organic » stand. This means that the stand complies with the standards and eligibility criteria predefined by labels and certifications.
How can this help you?
Favour recyclable and reusable materials.
When you know that nearly 60% of the materials used on a stand are wooden elements, it can be relevant to find alternatives to encourage the recycling of these materials. You can therefore choose eco-labelled paints or reusable floors that can be stored (sea rush, sisal, etc.).
Digital communication means less paper and less surface to print.
Hundreds of flyers, m² of PVC adhesive or brochures on document holders: that is paper that will be thrown away almost 7 times out of 10 instantly by visitors. You can therefore opt for 100% recycled paper, paper from sustainable forests or use vegetable-based ink to reduce your impact.
Reduce your impact and footprint during the manufacturing process: the use and dismantling of the stand.
An eco-designed stand can be thought of and imagined.
Don’t be caught off guard, and anticipate your tasks to design an eco-responsible space. Pool your efforts with other partners for your stands, for example, by reducing fixed costs. As for the electricity on your stand (wifi, plugs, spotlights, video wall), you can also reduce your environmental impact by favouring either appropriate « low consumption » lamps or LEDs.
Designing an eco-designed stand that is the result of an environmentally friendly project is a complex issue. Finding a balance between the ephemeral space and the durability of the chosen materials is essential.
In addition, you will be able to highlight the fact that your stand is eco-designed and therefore, at the same time, your concern for the environment to your prospects. This will allow you to convey a reassuring and conscientious image at the show.
Numerous European labels and certifications provide guidance for selecting specific materials. However, it is important to know that an eco-modular stand has a certain financial cost, which should not be overlooked!
Do you need support for your stand? We will be happy to help you. Please contact us !
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The AB Prestige Communication team, based in Lyon (Auvergne Rhône Alpes region), will be delighted to help you design your customised stand in France and abroad!